The Danish Government Centre for CSR, in cooperation with the Nordic Innovation Centre, Region Sealand and TrygVesta has launched a new web tool, “The Ideas Compass”. The new tool emphasises the notion of CSR-driven innovation. It aims to support small and medium sized Nordic companies to fulfil their business potential in combining design, innovation and growth. Thus enabling them to create new products, technology and business opportunities.
Moreover, it relates to companies' ability to tackle societal and environmental challenges, like poverty and pollution, by developing sustainable products and/or services to meet these challenges, while simultaneously increasing their own competitiveness. The compass illustrates more than 40 cases of Nordic and international businesses that have experience on how to combine CSR and innovation in a profitable way.