The realization of creativity and knowledge in innovation, as well as added value is decisive for the international competitiveness of locations. Baden-Württemberg is one the regions in Europe with the greatest strength in innovation. The lively correlation of talents, technology and tolerance creates an excellent atmosphere for lasting growth. The creative industry as a driver of innovation and growth is playing an increasingly important role in this context. Even now the German South West is a significant centre for film, architecture, media, design and pop music. The Creativity World Forum 2009 in Baden-Württemberg during the European Year of Creativity and Innovation offers decision-makers from all over the world an ideal platform to further advance the connection between the creative industry and branches in other industries.