Research shows that creating the right conditions for creativity to flourish in an organisation involves encouraging high degrees of openness, freedom, trust, diversity and employee participation. It’s more about imagining future possibilities than analysing past performance. And for managers it’s more about enabling and resourcing than command and control.
The shift in mindset that moving to a more creative culture requires can be a challenge for some managers, but the rewards can be substantial at both organisational and personal level.
In this section you can explore: