It can be divided into four broad sub-sectors - content, design, performing arts, and heritage and tourism. The sectors in this industry include:
art and antiques
computer and video games
film and video
- television and radio
There is some overlap with other business areas, particularly in the leisure and entertainment sector. See our guide on recreation and leisure goods and services.
Key drivers in the creative and media industries sector
The government aims to make the UK a global hub for the creative and media industries. Efforts have been focused on improving seven areas which drive productivity in the sector:
- competition and intellectual property (IP)
- business support (including access to finance)
- evidence and analysis
The emergence of new technologies has changed the nature of market opportunities in the sector. For example, digital delivery has altered hugely the way content in the music, software, television and radio sub-sectors is supplied to consumers. New media is increasingly a key area of focus for growth.
International trade in the creative and media industries sector
In 2003-2005, growth in the turnover of - and employment in - the creative industries exceeded the equivalent figures for the UK economy as a whole.
The sector employs around 2 million people. In 2004, the sector generated export earnings of £13 billion - equivalent to 4.3 per cent of the UK's total exports.