In 2008, we might be facing an economic recession with global proportions and this event, show how organizations can prevail and grow in the new world society built on a service dominant logic. Success will come from recognising the shift from a manufacturing to a service economy. Leading-edge firms, as well as scholars and consultants, have advocated the need for refocusing substantial firm activity or transforming the entire firm orientation from producing primarily manufactured goods, to taking services into consideration.
The 4th International Conference on Service & Innovation
will guide you to make wise decisions about the future. The way forward is to compare your company or your research with companies or researchers that are even better at transforming to the new service economy. Meet over hundreds of Swedish companies such as Ericsson, TeliaSonera, The Astonishing Tribe, Scandvision, TetraPak any many many more. Together with research groups and policymakers this conference will be a meeting ground for future actions.The conference program
is dedicated to creation of practical steps to raise the service level by contributing to innovation in companies. The objective of this conference is to increase awareness and understanding of services innovation in both business and research environment and to:
- provide businesses (large and small), with practical steps and examples on how to develop innovative services
- provide discussions during which companies, researchers and policy makers elaborate on how to innovate in services
- present result from running service research initiatives in the European countries
- New prioritized research questions