The creative industries are widely regarded as a future market with a strong economic impact in Europe. Especially on the regional level, this sector still offers a large potential for growth. A crucial driving force for this development are the ICT technologies. Using innovative IT solutions in growing areas of the creative sector – such as advertising, digital media, gaming and interactive design – opens up manifold competitive advantages for research, development and business.
CReATE therefore aims to link European players from research, business and the public sector and to develop a joint research agenda. Led by project coordinator MFG Baden-Württemberg, partners from four European regions have joined forces in a strong network: Baden-Württemberg (MFG Baden-Württemberg, Steinbeis-Europa-Zentrum), Rhône-Alpes (Imaginove Cluster), Piemonte (CSP Innovazione, Politecnico di Torino, Regione Piemonte) and West Midlands (Advantage West Midlands).
With a special focus on small- and medium-sized companies the CReATE project consortium has been developing strategies to enhance the innovative capabilities of the creative sector and to improve cooperation on the regional and European level.