During the last decade, it has become increasingly clear that the experience industries - using a broad definition of the concept - may contribute to international competitiveness from at least two perspectives; first, by contributing directly or indirectly to increase exports, secondly, by attracting inward investments and thereby stimulating development of local capabilities.
The purpose of this study has been examine potential ways in which international competitiveness in the Swedish experience industry can be developed. In the study, the concept of experience industry is discussed, a model for analysing international competitiveness in the experience industries is developed and international policy actions for supporting experience industries are presented. Finally, ten questions to better understand the competitive climate and conditions of a local experience initiative are suggested. The report is illustrated with examples from Sweden and abroad.