The Innovation Edge aims to provoke thought and encourage debate about innovation.
3. Creating Access: How the creative industries are forging new ways to market
The adoption of disruptive digital technologies has given creative companies the means to directly access consumers. What are the key drivers for these changes, how will business models be affected, and where is the role for innovation?
- Fred Bolza, Senior Director, Digital Development, Sony BMG
- Charles Cecil, CEO, Revolution Games Software
- Anthony Lilley, CEO, Magic Lantern, interactive media company
- Simon Danker, Director, Digital Media, BBC Worldwide
- Chair: Patrick McKenna, Chairman, Ingenious Media & NESTA Truste