For the last four years Generator has gathered regional stakeholders at a two-day conference on how Swedish regions can benefit from and support the development of cultural and creative industries. This year the conference will take place in Norrköping on the 15-16th November, and will for the first time be held partly in English.
The reason for using English for parts of the program is that we want to reach out and involve people from other countries than Sweden, thus exchanging experiences and ideas over the borders and opening up for collaboration opportunities among us. Many of our challenges are similar regardless of country, and the questions we struggle with are often the same.
At the conference we will focus on the nature of the cultural and creative industries and their importance for the local trade and industry and how they can boost regions, municipalities and the country as a whole. The conference program is divided into three main topics that interconnect on different levels:
Topic #1 – At the core of creativity
What is the creative process? How does it work? How does it vary between different branches due to industry-specific conditions? Naturally it differs greatly working with creating apps for smart phones on a existing market where supply and demand works as it should, compared to creating animated documentary short films with little or no assets but your own strong will and a lot of (unpaid) hours. What do we need to know about the creative process and its practitioners to create the best conditions for them to generate new ideas, innovation and jobs? Theory and real-life cases are presented in a inspiring mix.
Topic #2 – A world of opportunities
By connecting the cultural and creative industries with industries that historically has been hesitant to apply creativity as a means to improve their business, we open up for all sorts of opportunities. It could be the creation of a new music festival that turns around millions of its own, and at the same time generates ten-folds in income for the local community, or it could be helping a city lift itself and its brand from being seen as a crime-intensive municipality to a place where you want your children to grow up, or it could be about helping a producer of roof top boxes for cars to find cost-effective ways of improving the user-experience of its products, thus being able to charge more for them. Here we look at best-practice examples and take a look into what the future might bring.
Topic #3 – This is how we do it
Under this topic we go down to business and discuss different methods that you can use in your day-to-day work in promoting and assisting the cultural and creative industries. How do we get different industries to meet and realize how they can benefit from each other? We will also focus on the individuals that work in this field of expertise. What is expected from you? What is your driving force? Do you need to be creative yourself? How do you go about to make your work both valuable and enjoyable? Here we get new ideas going, exchange experiences and learn from each other.